The use of keywords and phrases is the most important aspect of effective search engine optimization, otherwise known as SEO. Having a good grasp of how SEO works will guarantee the most visitors to any website or advertising page, regardless of the intent of the online user of the search engine. Keywords have been used since the beginning of the internet management tool that allowed the advertiser or host to control the focus of the various search engines being used. At first, the field was wide open for any word or group of words to be used in attracting hits. But the irrelevant application of keywords began to frustrate users enough that certain guidelines were adopted to refine relevancy and assure more rewarding results for online searches.
Keyword density is an often misunderstood concept. On the face of it, this would simply mean using a keyword or phrase as often as possible in a body of text, a topic title, or an advertisement. Yet the overuse of keywords can actually defeat the purpose of the posting itself. It can not only cause misdirection to unrelated websites and information pages, but it can and will frustrate the online user to the point that they will stop the search right then and there and use a different phrasing in the search engine. The attention that was sought will be lost, and the searcher will undoubtedly remember the unwanted results and the websites that were associated with it.
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